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Echo Boomers see high value in their peers, whether that's in the form of personal relationships or peer suggestions. Facebook, MySpace and social media in general have contributed to a world where it's easy for Echo Boomers to engage their peers. For instance, the Millennial generation uses these social media at work, whether employers like this or not. Therefore, employers should note a few trends concerning Generation Y.
1. Echo Boomers define themselves through their relationships. Not only can you see this through social media, Echo Boomers also place a high value on personal interactions outside of work. In fact, the phrase "I have a life" came up a lot while talking with Echo Boomers when they mentioned that they disliked their current job.
2. Echo Boomers value time over money. Note:
And time is more valued than money. Millennials want flexible schedules and may prefer additional vacation days to cash bonuses.In other words, offering more money to Echo Boomers to complete extra tasks per week may be the most ineffective strategy. A company could easily approach this generation with the idea of once you finish your work for the week, you're done regardless of how little time it took you and succeed.
3. Echo Boomers buy products based on what their friends or other peers mention:
Millennials are more likely to buy based on peer recommendations.What this means is that social media and social avenues might be the most effective way to market to the Millennial generation, whereas normal advertising might indicate that your company sells poor quality products.