Wednesday, February 6, 2013

Imagine Being Your Customer

Paul Taylor often covers the customer experience, and when we build and market products, we can sometimes over look this. One exercise we can repeat is feeling like our customers - how are they affected? His blog, Paul Taylor - Online provides a great resource for thinking about the customer experience (a definite must read for anyone in marketing). Today, I wrote a guest post, Hey Where Are You? Why Your Company Needs To Google Itself, about making sure customers can find your business. While it sounds simple, as the article mentions, many businesses are not where mapping tools point.