Products and Services for Single Male Echo Boomers

5 Areas To Consider

Single male Echo Boomers have performed quite well (see What are the characteristics of wealthy Echo Boomers?). They tend to have wealth, and they tend to have concentrated interests. While single male Echo Boomers may have less income than their female counterparts, their concentrated interests reduce their spending overall allowing them to build wealth. Over time, wealth compounds and opens the door to large spending, if desired.

1. Video Games

A growing industry, which performs well among single Echo Boomers in the low income bracket. These Echo Boomers lack the financial power of the other male Echo Boomers, and thus use cheaper forms of entertainment. What's often missing when people look at Echo Boomers who play video games is that these games can involve social activities with friends and are similar to hobbies like fishing. In a sense, video games feel like activities for single male Echo Boomers.

When writing about video games, it is worth mentioning that many video game companies fail. This is also true for platforms - Sega no longer produces a platform. Think about the industry as a whole - not the game or even platform, but everything involved. High demand for successful video games will create a lot of winners in related industries.

2. Sports and the Outdoors

Whether you are looking at fitness or outdoor activities, like hiking, single males tend to seek out these areas. For outdoor activities I would focus financial effort on things like hunting and camping, while for fitness, things like Crossfit, Strongman, et cetera tend to perform quite well for men. Men also make up more gym rats than women (in general), so gyms should still consider that their more consistent demand will be men. Because Echo Boomers are more social, I expect Crossfit and other social fitness groups will do better than many anticipate.

Keep in mind, the cross-selling potential here is massive: single males, who work out, tend to also spend money on nutrition and supplements. Don't miss supplements like protein powder and shakes, energy drinks, and other supplements that Echo Boomers demand. The hobby itself may not be as profitable in the long run as some of these necessities or complementary goods. In addition, some of these supplements have high demand outside of the fitness industry. Red Bull makes a great example of this, as they are extremely successful in both inside and outside the fitness industry.

3. Survivalism and Survival Gear

Some single male Echo Boomers are "out of city" types (ones who move out of the city to be alone), and some are just interested in survival itself. Think about selling products that maximize a person's sustainability without others. For instance, power generators will sell to this group along with any kind of survival gear or livestock. Males like production in general (even male animals do) and anything that allows them to produce more will always be a winner among the male demographic. What's slightly different with male Echo Boomers is how and where you can target this group.

This is a growing demographic among male Echo Boomers; as I discussed financial goals with males, I noticed the trend of young men wanting to exit modern civilization (less than 20%, but greater than 10%). This happens throughout history too; the Roman civilization was founded by young male outcasts from other civilizations.

4. Financial Products

Single male Echo Boomers possess more wealth than their female counterparts. In general, they do not possess more income, but since they spend less than their female counterparts, they accumulate wealth faster. They are more likely to have retirement accounts, own homes and have brokerage accounts. Obtaining business from these single males will be important if the financial industry is where you hope to make money. While innovation has been lacking in the financial industry, if you do innovate, I would start with this group as they are the most likely to be excited about this.

5. Topical Blogs

This references advertising and marketing, as topical blogs do not always make good businesses themselves. Content can be a great business in some cases, but it can vary heavily. But how do you reach single male Echo Boomers with your products and services? Advertising and market your product on topical blogs (or concentrated content). As an example, you can review the demoprahics on one of favorite blogs, Calculated Risk. Notice the percentage of males/females; males tend to read topical blogs, while females tend to read personal or self-help blogs. Obviously there are exceptions, but if you are spending money on advertising, you want to play in favor of the statistics.